Wellbeing As An Experience: Your ticket to engagement
Improving employee experience is fast becoming a priority for organisations as research indicates a direct correlation between engagement & productivity, retention and an upturn in customer experience.
HR teams are starting to adopt frameworks their Marketing & Product counterparts have been applying for years, with employees as their 'customers'. Just as customer processes and touch points have been reimagined or simplified to optimise overall experience, HR leaders can start to implement similar adjustments to their candidate and employee journey.
Employee-first, design thinking for the workplace
The most significant shift needed is moving beyond a process and program driven mindset to one that is firmly centred on the experience for the employee.
Let's start with a few basic principles:
Personas – Who are your ‘customers’ – build profiles of workers who represent a segment of your organisation, for example, new hires, emerging leaders, millennials or senior executives. Begin with needs-based assessment and segmentation, grouping employees into clusters based on similar drivers and desires. Gain these insights from behavioural observations, digital interactions, workshops, employee surveys or interviews.
Journey maps – Map the moments that matter for employees at each employee lifecycle stage – where they happen, what they currently do, how they feel and where are the gaps. This effort will help define a set of employee initiatives to build, test, and iterate.